About Us
As a proud, veteran-owned company, we are deeply committed to delivering exceptional customer experiences while fostering community connection and support. Our brand was born out of tragedy following the Pulse Nightclub shooting in 2016, where three veterans lost their lives. In their honor, we embraced the guiding principle of “One Community, One Pulse,” with a mission to promote unity among diverse communities.
To further this mission, we have donated 20% of our proceeds to local organizations, community projects, and veteran-focused initiatives. Supporting and giving back to the communities we serve is at the heart of who we are.
Awards
- Platinum
Ascot Awards
- Gold
LA Spirits Awards
John Barleycorn
Sip Awards
Proof Awards
- Silver
NY International and Vodka Masters
- Bronze
The Spirits Business Awards
Meet the Owner
George Gerdes
Born on Paris Island and raised in Bogota, New Jersey, George Gerdes relocated to Winston-Salem, North Carolina at age 15, where he graduated from West Forsyth High School in 1983. In 1985, he joined the U.S. Marine Corps, proudly serving until 1989. His dedication to service continued when he joined the Marine Corps League in 2014, taking on the role of Toys for Tots Coordinator from 2015 to 2019, bringing joy to children in need.
In 2019, George founded Pulse Vodka, inspired by the resilience of the community in the aftermath of the Pulse Night Club tragedy in Florida. Pulse Vodka became a symbol of unity and hope, aligning with George’s commitment to giving back.
Alongside his entrepreneurial pursuits, he owns an AvisBudget Car Rental Franchise, a venture he’s managed since 2014.
George is a devoted family man, with a son, Shane, three grandchildren, a daughter, Brianna, and no grandchildren yet from her. In 2022, he remarried Candie, and together they enjoy a blended family that includes stepdaughter Norma (NN) and stepson Karac.
Known for his generosity and community spirit, George aspires to be recognized as a Philanthropist of the Year, driven by his love for helping others and making a difference.
