The pulse.
behind the pour
Pulse Vodka was born from a profound moment in history and a deep personal connection to tragedy.
Our name honors those affected by the Pulse Nightclub tragedy in Orlando, an event that touched our founders' lives directly and inspired a mission larger than creating just another spirit brand.
One Community. One Pulse.
A Fateful Night
When our co-founder's close friend David Patrick Reece narrowly avoided being at Pulse Nightclub that fateful night, it sparked a realization that life's moments are precious.
Their 40-year friendship, dating back to 1980, became the foundation for a brand that would stand for something meaningful in the face of darkness.
Service & Sacrifice
Learning that an Army personnel was killed, another veteran was wounded, and that a Marine helped many escape to safety created a deep connection for our co-founder.
As a third-generation veteran with a grandfather who served in the Army and both a father and himself serving as Marines, honoring service members became an essential part of our mission.
A Spirit Of Unity
The tragedy particularly impacted the Latino community, as it occurred during a Latino night at the club, bringing together people from all walks of life.
This diversity inspired our commitment to unity and our belief that regardless of who we are.
The First Bottle
The first bottle of Pulse Vodka was filled on December 31, 2020, in partnership with Old Nick Williams Distillery—the oldest distillery in the United States.
Our exceptional vodka is force filtered four times using the purest water available, creating the cleanest and smoothest spirit on the market.
Rooted In Community
As a family-owned business based in Clemmons, North Carolina, we're proud to be Veteran-owned, Woman-owned, and deeply committed to our local roots.
We take immense pride in supporting local organizations and charities in our community.
Dedicated to removing hate from the world. One bottle at a time
One Community. One Pulse.
George Gerdes
You deserve to celebrate your life, love, success and community with our highest quality premium spirits. Our refreshingly “smooth and easy” world class Pulse Vodka helps celebrate your moments with class and style.
We take the extra step to make sure each and every handmade drop is perfect for your every occasion.
Thank you for allowing us to be a part of your celebrations. With all of our best wishes for your future and happiness.
"One Community, One Pulse."
Founder,
George Gerdes
